Donegal entrepreneur unveils AI-powered chief artificial officer at Davos

Donegal entrepreneur Troy Armour has announced the launch of Juno, a new AI platform designed to act as the Chief Artificial Officer (CAO) for small and medium-sized enterprises (SMEs).

Armour, from Buncrana, is in Davos, Switzerland, speaking at the World Economic Forum Annual Meeting, and is using his presence there to announce the launch of Juno, as global business leaders, policymakers and innovators gather to discuss competitiveness, technology and innovation.

Backed by a €5 million investment, Juno aims to remove the practical barriers that often stop SMEs from adopting AI, moving beyond basic content-generation use cases and into day-to-day decision support across core business functions. Juno is being developed by Trojan Technologies Ltd, part of Armour’s Patral Group, which will commit €5 million in funding over the next three years to build out the product, expand functionality, grow the team behind it, and bring it to market.

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Juno will address a recurring challenge for Irish SMEs: where to start with AI and how to make it genuinely useful in operations.

Armour said: “Most businesses know AI is essential, but many don’t know where to begin, or how to make it useful day-to-day. Juno is built to solve that problem. The ambition is simple: make AI feel less like a one-off experiment and more like a practical leadership resource inside the business.

“We’re committing €5 million over three years because we believe Irish SMEs deserve a platform built for their reality, not a toolkit that requires a specialist team to implement. Juno is designed to be adopted in steps, starting with a core system and expanding through modules over time.”

Juno is designed to support key areas including operations, finance, marketing, reporting and planning, using a modular approach that allows businesses to start with a core “Central Neural System” and add specialised modules as their needs evolve.

The first module, the CFO Module, is designed to integrate with a company’s banking and accounting systems to provide real-time cash flow visibility, flag underperforming products and declining margins, and suggest practical actions to improve profitability, replicating the kind of analysis typically delivered by a senior finance leader.

For more complex questions, Juno uses retrieval-augmented generation (RAG) to draw on relevant, up-to-date information tailored to each business, reducing the risk of inaccurate outputs and improving relevance.

Developed during the second half of 2025, Juno has already been tested within Armour’s group companies, delivering practical benefits in operations and strategy. Juno learns each business's unique structure, priorities and goals, engaging in critical functions including marketing strategy, financial reporting, operations management and long-term planning. The platform aims to give Irish SMEs an agile, AI-powered competitive advantage.

“With Juno, we’re not just launching software, we’re providing a partner for every SME: a team member, strategist, and intelligence engine all in one,” Armour added. “Juno is here to help Irish businesses stay competitive, innovate, and plan for the future.”

During Davos week, Armour is scheduled to take part in a series of sessions focused on innovation, youth empowerment and responsible business. He opened the Youth Forum Summit, addressing more than 1,000 teenagers from around the world on ‘The Power of Small Change’, and is also part of a panel discussion on the ethics of fast fashion, drawing on his work with Junk Kouture, described as the world’s first sport for creative kids, a global movement blending circularity and creativity. SMEs interested in early access to Juno can register at www.junocao.ai.

Juno is an AI platform positioned as a “Chief Artificial Officer” for SMEs, designed to support practical AI adoption across core business functions through a modular, step-by-step approach. Juno will initially focus on the Irish market — home to more than 250,000 SMEs — before expanding to other international SME markets.

Armour is the CEO of Patral Group, a multi-venture innovation company based in the North West of Ireland, comprising: Trojan Technologies Ltd, celebrating 30 years as a leading provider of IT services across Irish industries. www.trojan-technologies.com; Junk Kouture, the world’s first sport for creatives. www.junkkouture.com; Zumaia, a music management business which previously managed acts such as Seo Linn and now looks after Jordan O’Keefe.