SuperValu Bundoran immersed in the local communities it serves

Business success: The ethos and philosophy at SuperValu is clearly customer-led and their focus is looking after their local community

SuperValu Bundoran immersed in the local communities it serves

Deeply committed to the GAA and other sports, Des pictured with PhilipMcGlynn of Realt na Mara CLG PICTURE: MATT BRITTON

One of the most important factors in the SuperValu model is the community and Des Cosgrove is a great advocate of this.

Commenting, he said: “The community is the most important asset that we have and it is crucially important that we keep in touch with them and keep abreast of their ever changing needs.

“For many the shopping experience can be much more, it can also be a social occasion where many people meet up particularly the elderly and those living in more rural locations.

“That friendly smile or hearty hello can mean so much to people in this fast living world. I like to think that this comes naturally to our team here in Bundoran.”

Cosgrove's SuperValu are involved in many local initiatives in the town and indeed in the whole catchment area.

In a GAA stronghold like Donegal it is only natural that they have a strong affinity to the game and this stretches to both Aodh Ruadh and Melvin Gaels as well as Realt na Mara.

Day after day you will see volunteers wearing their team's colours helping out the customer with their bag packing. Indeed this is not confined to sport but also to local worthwhile charities.

Last year their “Behind the Ball” initiative was a huge success with Ballyshannon's Aodh Ruadh winning training kits worth over €1,000. This year Cosgroves will be hosting an even bigger and better event with more than 500 balls and more being donated to local clubs.

Apart from the sporting aspect SuperValu are also very involved in the social fabric of the area which stretches from Rossnowlagh up as far as Cliffoney and Grange.

Dest told the Democrat: “For many years now we have been promoters of the Tidy Towns and many of our staff are involved in not only keeping the town tidy but also on beach cleans and the clean coasts initiatives. For a tourism mecca like Donegal this is vitally important.

“Likewise with Bundoran being on of the prime coastal resorts in the country and the capital of surfing in Ireland we support the RNLI in their endeavours.

“Week after week we see so many rescues carried out by this voluntary organisation - some may have been relatively minor but at the time they could have proved much more serious.”

Des is also committed to The Darkness into Light movement and this year had his bakers in at 2am baking fresh scones and pastries for the thousands of participants.

Perhaps one of the biggest contributions to the community is employment and this is not confined to the 45 local staff directly employed in the store.

“The fact that we strive to source all our produce locally provides an awful lot of secondary employment - from the freshest of fish from Killybegs, locally baked breads and confectionary, the very best of vegetables - it all creates indirect employment and provides a valuable contribution to the local economy.

“Like most we supply a home delivery and also take orders over the internet but we go that little bit further. If one cannot make it to the store we also do our “home collection” bringing our customers into the store. There is no doubt about it our staff strive to go that extra mile to ensure that our customers are happy.”

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