It all started at the Oscar ceremonies followed by numerous “selfie postings” on social media with our own adopted Hollywood stars joining in.
Tens of thousands of women and now joined by men,egged on by their friends, shared pictures of themselves without makeup to raise awareness of breast cancer.
By this evening the viral trend had transformed into a fundraising phenomenon, generating over €1 million (with more to come) windfall for the Irish Cancer Society.
If you have a selfie for cancer why not send it in to us - meanwhile remember you still can donate to the Irish Cancer Society by texting PINK to 50300
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