SEAT unveils the new Ibiza and Arona with incredible offers during the 261 Sales Event

SEAT is entering an exciting new chapter by refreshing two of its most popular models – the Ibiza and the Arona. 

These updates not only celebrate the brand’s heritage but also reinforce its commitment to accessible mobility. Both vehicles take a new step forward, driven by three key pillars: a refreshed exterior, a refined interior and a stronger overall value proposition.

The SEAT Ibiza, an icon since 1984 with over six million units sold, continues to embody the brand’s youthful and creative spirit. The SEAT Arona, launched in 2017 and already chosen by more than 750,000 drivers, remains the perfect urban SUV for those seeking energy, versatility and style.

Refreshed Exterior

Both models now feature updated styling, vibrant new colours, and a completely renewed range of alloy wheels available in sizes from 16” to 18”.

The new hexagonal grille design combined with the iconic diamond-shaped mesh in a matt/polished finish, enhances the sporty character and emphasizes the wider proportions. The new, slimmer full LED headlights emphasize the car width while redefining the front-end expression. Their refined light signature not only adds a more technical look and gives the cars a more determined attitude but also improves visibility with greater beam range and brightness, all while using less energy.

The design language of the new front bumper enhances the expressive design, and sculpture. At the same time, all the technical components such as sensors and fog lights are framed in the black areas, allowing for greater expressive freedom in the front surfaces.

At the rear, the new SEAT Ibiza introduces a newly designed bumper underscoring its sporty, youthful attitude. The horizontal highlight at the top has been extended creating a wider look.

In FR trim levels, the laser-etched FR logo on the B-pillar adds a subtle yet sporty edge. The athletic proportions are further underlined by a new range of alloy wheels featuring more efficient tyre technology, improving both dynamism and efficiency. The line-up includes new alloy wheel designs for each model. Offered both in painted or machined finishes, these new wheels deliver greater visual impact and customisation.

Finally, both the Ibiza and Arona’s exterior palettes are refreshed with more vibrant and youthful colours. Liminal, Oniric, and Hypnotic join the existing range, adding new energy and personality to the line-up.

Expressive down to the last detail, the Arona offers two contrasting roof colour options: Midnight Black and the new Manhattan grey.

Refined Interior

Inside, quality and comfort take centre stage. The cabin introduces new embossed textiles, refined materials, a darker headliner, and subtle, neutral accents on the air vents, adding refinement to the interior.

In the launch edition FR trim, bucket seats now come as standard, adding a sportier edge and enhanced comfort, offering the perfect balance between everyday usability and dynamic driving feel.

A new black-finished headliner sets the tone for a more refined and characterful cabin, complemented by embossed textile for the seats, textile-finished door panels and soft-touch materials that add both personality and perceived quality. New trims and textures elevate the space.

The steering wheel, wrapped in 100% premium perforated leather, delivers a tactile sense of precision and control from the moment you take the wheel.

On the tech side, both models come with enhanced digital features, including the new SEAT Sound system with six speakers, a subwoofer, and a 300W amplifier for a high-fidelity audio experience. And with upgraded 15W wireless fast charging with refrigerated technology, staying connected and powered up on the go is easier than ever.

Engines

Under the bonnet, the SEAT Ibiza and Arona continue to deliver the perfect balance of dynamism and efficiency. Powered by a range of petrol engines from 80HP to 115HP both models offer dynamic driving tailored to every need:

1.0 MPI 80HP  3-cylinder engine with 5-speed manual gearbox (exclusive to Ibiza)

1.0 TSI 95HP  3-cylinder engine with 5-speed manual gearbox

1.0 TSI 115HP  3-cylinder engine with 6-speed manual or 7-speed DSG gearbox

Designed, developed and built in Martorell, Barcelona, both models are available to order now at SEAT retailers nationwide.

Sales Event

The SEAT 261 Sales Event takes place from November 3 to 15. 

Celebrate the launch with exceptional offers across the entire range, including 0% APR finance, three years free servicing, and a €500 prepaid credit card.

New Ibiza – from €179 pm
New Arona – from €199 pm
Ateca – from €249 pm
Leon – from €209 pm
Leon Sportstourer – from €219 pm

Offers available on new retail sales ordered between November 3 and 15, 2025, and registered on or before March 31, 2026.

For more information or to book a test drive, visit www.SEAT.ie or contact your local SEAT retailer DMG Motors, Clar Road, Donegal today. There’s never been a better time to upgrade your drive.

DMG Motors can be contacted by calling 074 9721396 or visiting their website www.dmgmotors.ie

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