New in-flight destination videos to showcase tourism hot-spots in Donegal

New campaign 'a unique opportunity to reach, engage and inspire a truly global audience'

Tourism promotion for flights

Liz Halpin, head of Dublin Region Fáilte Ireland, Niall Gibbons, chief executive, Tourism Ireland and Martin O Regan, CEO, Inflightflix International

Some of the top places to stay, visit, eat and drink in Donegal are to be showcased to a worldwide audience as part of a new tourism promotion campaign announced today.

InflightFlix International, the Irish provider of destination video guides to the airline industry will distribute its destination video guides promoting great Ireland experiences, which includes Co Donegal, to the inflight entertainment companies of all 29 airlines with Inflight Entertainment that fly to Ireland.

The company will make its Wild Atlantic Drive and Dublin video guides available free of charge as inflight content to the airlines. This will not only enhance the passenger experience on flights to Ireland but also inspire passengers using the airlines’ other routes worldwide to book a flight to Ireland.

Making the announcement, InflightFlix founder Martin O’Regan said: “Providing these videos to airlines who collectively have 6,349 airplanes and fly 1.375 billion passengers annually is a unique opportunity to reach, engage and inspire a truly global audience to visit Ireland.

“The Wild Atlantic Drive and Dublin video guides each showcase over 100 great things to do, places to go, stay, eat, drink and shop and each experience is featured for 30 seconds. The video guides are customised for each airline’s brand and airports can also use them on websites, emails and social media channels to market routes to Ireland.

“Making videos promoting over 200 things to do in Ireland, available on demand will inspire airline passengers globally to book flights to Ireland and counteract some of the negative impact of Brexit on tourism,” said O’Regan.

“Our premier destination video guide to the Wild Atlantic Drive, which showcases great things to do, places to go, stay, eat, drink and shop in Donegal, Sligo, Mayo, Galway (city and county), Clare, Limerick, Cork and Kerry - went live on Aer Lingus transatlantic flights in April 2018 and the Dublin video guide is currently in production.

"We have received phenomenal feedback at inflight entertainment events in Boston, Dublin, London, Los Angeles since and, at the Aircraft Interiors Exhibition in Hamburg in April, most of the world’s inflight entertainment and connectivity providers demonstrated the Wild Atlantic Drive videos."

He added: “This offers tremendous potential to showcase all that Ireland has to offer as a destination, both for leisure and business, to an even wider global reach,” added O’Regan. 

The InflightFlix team previously produced destination video guides for Cork, Limerick, Galway and Mayo for promotions on hotels, tour operators, destination marketing organisations’ websites, emails and social media. With 1,500 videos produced that have been loaded over 8 million times in 150 countries. 

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