AdaptaFashion's Sarah Timony features at Google's You're the Business Winners event

Donegal's Sarah Timony, founder of AdaptaFashion, has been named one of the 21 SMEs that were selected to receive the customer digital support package for their businesses as part Google’s You’re The Business (YTB) initiative.

AdaptaFashion is a brand providing functional and fashionable clothing for people with disabilities and additional needs or any temporary disability or restrictions in movement

You’re the Business is a digital upskill program. It is a Google initiative developed in partnership with EI and the LEOs that delivers on-demand training online, e-learning courses, and tools and other resources to SMEs in Ireland. In addition to the training, You’re the Business features a competition element to recognise and reward SMEs that have demonstrated a commitment to digital at different stages of their growth journey.

Entrants were asked to submit a video no longer than two minutes in duration, detailing what their business means to them and an example of how they have used digital to drive / grow / enhance their business. Winners receive a digital support package from Google which includes €1,000 Google ads credit, as well as one on one consultations with experts that will help them to further develop and grow their business.