Donegal woman and former winner to return as judge to major business competition

The competition is open to businesses across Ireland. Entrants must submit a written entry no longer than 200 words telling their story around how they’ve utilised or enhanced digital skills in order to help their business grow or succeed online. 

The judging panel, comprising representatives from Google, EI, and the LEO’s with You’re the Business alumni and past winner Sarah Timony of ADAPTAFASHION will assess the entries based on their response to the prompt ‘Tell us why you’re the business’.

A PDF must be uploaded to the competition submission box on the You’re the Business website by March 21, 2025.

This year’s initiative takes on a new AI-focus. The You’re the Business online platform has access to new training modules where users can explore AI tools and learn how AI can help them prepare for the future.

Selected businesses will receive a digital support package from Google which includes a one-year Google Workspace Business Standard subscription with access to AI-powered tools like Gemini Advanced and NotebookLM and a one-to-one consultation from Google experts on how to get the best out of Google Workspace.

Winners will also receive a You’re the Business trophy and digital assets and will be invited to attend a dedicated Winners event in Google’s EMEA HQ in Dublin. 

Speaking at the launch announcement, past winner and judge for the 2025 competition Sarah Timony CEO and Founder, ADAPTAFASHION said: “Participating in the You're the Business competition was a fantastic experience. The programme provided me with invaluable support and resources that directly contributed to the growth and success of ADAPTAFASHION.

"I'm so grateful for the opportunity and would encourage fellow founders to participate in this year’s initiative to see how far digital can bring you on your growth journey."

New this year, the company or founder that has demonstrated the most creative or effective use of digital skills to grow or enhance their business will receive a one-of-a-kind prize; a bespoke AI-powered advertising campaign, created by Google AI with a team of experts in partnership with the winner.

Managing Director at Google Ireland Cera Ward said: “We are so excited to launch the third-annual You’re the Business competition and look forward to learning more about these companies, their challenges, and digital ambitions.

"We know that AI has the power to revolutionise the way we do business which is why we have made it a key focus of this year’s initiative. Google wants to support these companies as they take the next steps on their AI journey.”

Divisional Manager. Entrepreneurship, Regions & Local Enterprise at Enterprise Ireland Carol Gibbons said: “Enterprise Ireland and the Local Enterprise Offices are committed to empowering Irish businesses to succeed online. Our collaboration with Google on initiatives like this competition is a key part of that commitment.

"We are thrilled to partner with Google on this exciting opportunity and look forward to discovering the innovative ways businesses are approaching their digital growth. We're here to support them every step of the way on their digital journey."

John Magee, Chair of the Local Enterprise Office Network said: “We are committed to helping Irish businesses thrive in a digital world, and this initiative, delivered in partnership with Google, is just one of the many ways we continue to support our clients on their digital journey.” 

Entries are open now with further information on the You’re the Business competition available at: g.co/yourethebusines