Lifford Greyhound Track set for digital transformation

Lifford Greyhound Track set for digital transformation

Jim Hughes CEO Innovate, Annette Soraine CCO Innovate and Joe Lewins Director of Tote and Wagering Irish Greyhound Board (IGB) at the announcement. Photo Suzanne Collins.

Lifford greyhound track is set to benefit from a digital transformation after the Irish Greyhound Board (IGB) announced a five-year technology partnership which will see the sport enhance its customer experience.

The IGB has signed a contract with Innovate Business Technology for the delivery of cloud managed services which will bring greyhound racing much closer to its followers both on and off track.

Innovate, a leading Irish cloud service and IT solutions provider, will provide an infrastructure that will enable IGB to expand the use of video services, seamlessly cope with peaks in betting demand, and also improve their on-premise customer experience.

The service involves the migration of the IGB’s infrastructure from Amazon Web Services to Microsoft Azure, and optimises the company’s investment to allow for future growth and innovation.

Innovate will also deliver productivity solutions to IGB’s staff, allowing them to work more securely and efficiently using Microsoft Office 365 suite of products

“The Irish Greyhound Board is continually looking to use technology to enhance the customer experience, both within our stadia and for clients remotely accessing our services,” said Joe Lewins, Director of Tote and Wagering.

“Our partnership with Innovate will produce many obvious boosts to the racing consumer, such as enabling us to seamlessly integrate their tote betting, refreshments, food and drink onto a single payment point.

Jim Hughes, Innovate CEO, said that the experience that his team brings to customer digital transformation, combined with the support of partners such as Microsoft, proved a compelling proposition for the Irish Greyhound Board.

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