Penneys open first Irish store dedicated to homewares amid huge excitement

Penneys has opened its first ever standalone homewares store in Belfast. 

Operated as Primark outside the Republic of Ireland, Primark Home has opened at Donegall Place in Belfast and welcomed its first customers on Thursday, March 6.

Located just 100 yards from Primark’s flagship Bank Buildings store in Belfast, the new store spans 8,700 sq. ft across one floor where customers can discover an expanded range of stylish homeware and lifestyle essentials to give their home a glow-up.

Fintan Costello, Head of Primark Ireland and Northern Ireland, said: “This is a big moment for the Primark brand and a big moment for Belfast too. Primark and Belfast have a storied history and we’re incredibly proud the city will be the first in the world to experience this exciting new retail concept.

“In the same way our fashion collections are helping create wardrobes that look and feel great, Primark Home will offer a wider range of quality homeware and lifestyle products to help our customers create stand-out interiors. We can’t wait to welcome customers through our doors.”

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He added: "Ever since the reopening of our Bank Buildings store, the shoppers of Belfast have really embraced Primark and we're incredibly proud to bring further investment to the city in return. The opening of this standalone store has also given us the opportunity to enhance Bank Buildings, where we can now offer bigger and better kids’ and menswear departments."