ADAPTAFASHION announced as Donegal’s You’re the Business winner

Situated in Donegal Town, Adaptafashion specialises in producing adapted clothing for people with disabilities and additional needs or any temporary disability or restrictions in movement. 

As part of the You’re the Business competition Google, Enterprise Ireland (EI) and the Local Enterprise Offices (LEO) are announcing that they have selected 21 SMEs from across Ireland to secure a truly unique, money-can't-buy prize and Adaptafashion was among the 21 SME’s named.

Winners will receive a digital support package from Google which includes €1,000 Google ads credit, as well as one-on-one consultations with experts that will help them to further develop and grow their business. The selected businesses are invited to attend a celebratory event at Google’s The Foundry later this year.

“I have worked with elderly care and people with disabilities for many years now and have seen the need for adaptive clothing,” Sarah Timony, Founder and Owner of Adaptafashion said. 

“ADAPTAFASHION is a brand providing functional and fashionable clothing for people with disabilities and additional needs or any temporary disability or restrictions in movement.  

“We aim to make life easier with adaptable clothing and to promote independence with fashionable and functional clothing. 

“Winning this competition with Google will ensure we can continue to increase our online reach, which is really important as the majority of our customers buy online for themselves or those in care settings.”

Now in its second year, You’re the Business is a training and mentoring programme that aims to accelerate Irish SME growth through digitalisation. In addition to the training, You’re the Business features a competition element to recognise and reward SMEs that have demonstrated a commitment to digital at different stages of their growth journey - from those who have launched a website, through to those who are just starting to export. 

Entrants were asked to submit a video no longer than 2 minutes in duration, detailing what their business means to them and an example of how they have used digital to drive / grow / enhance their business.

The 20 other selected SME were: ANewMum, Tipperary; ARKequine, Kildare; Ballybar Ireland, Carlow; Bánór, Tipperary; Chimac, Dublin; Dóchas Design Studio, Dublin; Glamping Under The Stars, Laois; Go With The Flow River Adventures, Carlow; Gran Grans Foods, Galway; Irish Socksciety, Galway; JRC Components, Cork; Kemtron Gaskets & Seals Limited, Cork; O'Leary's Camera World, ,Cork; Pathfinders Custom Conversions, Leitrim; Platform 55, Dublin; Riot Rye Bakehouse and Bread School, Tipperary; Spicy Dog Media, Roscommon; Stolen Stitches, Cork; Studio Dancewear, Carlow; Urban Aran, Waterford