In pictures: Letterkenny Chamber hosts informative AI seminar at ATU Donegal

Business leaders gathered at the “Transforming Business Through AI and Data” seminar hosted by the Letterkenny Chamber of Commerce. Please click on the arrows to go through the gallery

Adrian Boyle, Karoline Sweeney, Calire Moore and Johan du Plessis at the “Transforming Business Through AI and Data” seminar, hosted by the Letterkenny Chamber of Commerce, as part of the DICE Conference and during Enterprise Week, business leaders gathered to explore how artificial intelligence and data are shaping the future of commerce in Donegal. The event brought together speakers, business owners, and innovation experts to share practical insights and success stories from the region. Photo Clive Wasson

As part of the DICE Conference and during Enterprise Week, the seminar set out to explore how artificial intelligence and data are shaping the future of commerce in Donegal.

The event brought together speakers, business owners, and innovation experts to share practical insights and success stories from the region.

The day began with John Daly (NWRA) showcasing the soon-to-be-launched County Data Dashboard, a powerful tool that will provide real-time information on Donegal’s population, employment, consumer spending, and tax contributions. Daly highlighted that while Donegal is excelling in digital innovation, infrastructure such as roads, rail, and housing remain a key challenge.

Annemarie Conlon from Donegal County Council echoed this point, emphasising that improving infrastructure is critical to matching the county’s innovation with sustainable growth. Frances Hague from the Western Development Commission added insights on regional initiatives supporting innovation across the whole western region.

The second session focused on practical applications of AI in local businesses.

Dr Carla Roets shared some of her knowledge of AI; Most businesses know about SEO (search engine optimisation) and how it helps a business get listed in ‘search’ but few of us on the day had heard about AEO (Answer Engine Optimisation) that when used effectively will get you quoted on AI platforms.

She also cautioned that AI is most effective when internal data and systems are well-organised. “AI doesn’t automate chaos, it amplifies it” she warned, underscoring the need for good systems and well-kept data and some ‘digital housekeeping’.

Panellist, JP Gorman from the Kernan Group shared a case study in collaboration with ATU, demonstrating how AI now provides their shop managers with the most up-to-date deals from wholesalers, saving time and allowing management to focus on improving customer experiences on the shop floor.

Brian Murphy, general manager with the Maple Group, presented Gander, an AI-powered tool they use that reduces food waste. The Maple Group became the first retailers in the Republic of Ireland to use AI for food waste reduction, recovering over €13,000 in value by using Gander to generate social media graphics and posts to notify customers of discounted items.

“By using AI to identify and promote reduced-to-clear products, we have not only significantly reduced waste but also engaged our communities in a positive and sustainable way,” said Brian.

The seminar highlighted that Donegal businesses are punching above their weight in innovation but must continue advocating for improved infrastructure to support growth. Attendees left with practical knowledge of AI applications, data-driven decision-making, and strategies to enhance both operational efficiency and customer engagement.

The event reaffirmed the region’s commitment to innovation, showcasing Donegal businesses as leaders in adopting cutting-edge technology for measurable impact.