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22 Oct 2025

Ballyshannon firm joins Tourism Ireland’s WAW Euro roadshow

Ballyshannon firm joins Tourism Ireland’s WAW Euro roadshow

Kristina Gauges, Tourism Ireland; Jörg Berghoff, PRB; Monika Woermann, Tourism Ireland; and Micheál Stapleton, B&B Ireland, at Tourism Ireland’s Wild Atlantic Way roadshow in Frankfurt.

Eighteen Irish tourism companies joined Tourism Ireland’s Wild Atlantic Way (WAW) roadshow in mainland Europe this month, including the Ballyshannon based tourism company, B&B Ireland.

B&B Ireland have been successfully welcoming visitors from around the world for over 50 years.

On their popular website they state:

“Our selection of hundreds of independently-owned, quality assured Bed and Breakfast homes offers you the perfect way to see and capture the true spirit of Ireland.”

The four-city sales mission visited Milan, Paris, Amsterdam and Frankfurt.

The roadshow, which included presentations, one-to-one meetings and networking opportunities, was a valuable opportunity for the tourism companies from the Wild Atlantic Way to meet with top European travel trade representatives and journalists.

Micheál Stapleton, Ballyshannon based B&B Ireland; Karen van der Horst, Tourism Ireland; Joost Fransen, ANWB Reizen; and Emile Arnst, KLM, at Tourism Ireland’s Wild Atlantic Way roadshow in Amsterdam.

In each of the four cities, the aim was to inform and educate the travel professionals and journalists about the many things to see and do along the Wild Atlantic Way. A key message for Tourism Ireland was ease of access from Milan, Paris, Amsterdam and Frankfurt – with direct flights from each city to the Wild Atlantic Way.

Monica MacLaverty, Tourism Ireland’s Manager Southern Europe, said:

“We are delighted that so many key travel trade representatives and journalists took the time to come and meet with our partners from Donegal and the Wild Atlantic Way in Milan, Paris, Amsterdam and Frankfurt – to hear all about the many things to see and do on our spectacular west coast.

“We are taking every opportunity to highlight the direct flights available from Milan, Paris, Amsterdam and Frankfurt straight to the Wild Atlantic Way. As an island, the importance of convenient, direct, non-stop flights cannot be overstated – they are absolutely critical to achieving growth in inbound tourism.”

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